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• MICROSOFT FOR MAC TRIAL SOFTWARE

It also would build features based directly on Netflix requests.

MICROSOFT FOR MAC TRIAL SOFTWARE

The slide deck said that Apple had already offered Netflix "custom APIs," or non-public software to allow it to build systems to modify Apple subscriptions, handle free trials or extend auto-renew dates. The slide deck included "pie in the sky ideas" which had not been approved, an Apple employee warned. Over the next two months, Apple employees met with Netflix to talk about the test and updated their bosses about Netflix's plans as Apple tried to schedule an executive meeting, according to the emails.īy July 2018 Apple employees had created a presentation about the Netflix issue. One Apple employee said that Eddy Cue, Apple's online services chief, wanted to speak with Netflix CEO Reed Hastings. Pete Distad, an Apple VP focused on Apple's streaming business, dispatched employees to talk to his former employer, Hulu, on similar topics. At the time, Netflix was among the top-grossing apps on Apple's App store. The email kicked off a scramble among Apple managers. The Apple manager wrote that Netflix's planned test raised questions for Apple, including whether to take "punitive measures," such as ceasing to promote Netflix on the App Store or escalating concerns to Netflix executives.